1. The Levi's commercial took the poem "The Laughing Heart" by Charles Bukowski, without credit.
2. It might be ironic because the poem talks about taking control of your life and being free with it, and corporations are sometimes known for taking things over.
3. The poem is the opposite of what Bukowski was in some ways, but the same in others. He was isolated and withdrawn, and a lot of things in his dark past contributed to this. His poem mentions darkness and finding a light, which may relate to a struggle he once felt in his life. At the same time, it is a poem about freeing yourself and living your life the way you want to, but it seems like he never did.
4. I found the answer to #1 by Googling the first line of the poem, which took me to a Charles Bukowski fan group, basically. To find #3, I looked up Bukowski on Wikipedia.
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